How Using Social Media Helps Your Business

Today’s workplace is a brave new world. Once upon a time, employees had to sit at their desks, in their cubicles, to achieve the productivity expected of them. Now we have the paradox of employees who can be just as productive from the isolation of their own homes, and work together more cohesively than ever by using the social media tools made possible by the Internet. Innovation can be achieved through the power of cooperation and teamwork, from separate buildings, cities, and even countries at opposite ends of the globe. The marketplace truly is at every person’s fingertips.

The teamwork made possible by today’s technology is multi-faceted. Social media can connect consumers of information with experts in their fields of choice and business leaders can use these tools to start a dialogue about innovative ideas, pool resources and expertise that transcend physical and geographic boundaries and language barriers. Business and their clientele can be engaged and connected in ways previously unimaginable.

Those businesses that understand the new importance of technology in the workplace, who realize the advantages of improving access to knowledge, crowd sourcing ideas to fuel innovation, and increasing collaboration to improve productivity will rightly enjoy a substantial growth of sales and the increased loyalty of customers by providing them with digital experiences that are truly exceptional.

Employees and customers both will make more confident, more intelligent decisions by understanding and employing social analytics and behavioral sciences to analyze the data and make adjustments that matter. Performance-based trends, behavioral patterns, and the tea leaves of social sentiment can be understood and harnessed to improve bottom lines.

HR executives can use technology-driven social networking analytics find the right candidates to fill skill-based positions. Recruiting, retention, and motivation can all see big improvements as guessing and hoping is replaced with evidence-based decisions. New leadership styles involve creating a culture of respect between the business and the customer, and between employer and employee. Establishing policies of governance which are easy to understand and comply with while implementing privacy and security controls easy to adopt and automate from flexible cloud and mobile infrastructures ensure the businesses of today are authentic, transparent, agile, and responsive to the demands of an ever-evolving environment.

Unfortunately, not all companies are taking advantage of the technologies and social media tools available. These businesses will continue to fall further and further behind as current trends accelerate. Today’s successful business is a social business which creates personalized experiences and dynamic connections that last, while yesterday’s business continues the status quo of simply pushing their messages out to the masses and hoping something sticks. These personalized experiences and dynamic connections that matter are accomplished through the use of social media networks, by delivering information of value to customers via platforms they are already using.

Incorporating social media tools into your marketing strategy allows you to harness the “human element” of a business relationship. And it is this “human element” which will allow your business to form those meaningful connections with your customers that will ensure your success.

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