What It Is Branding, and Why You Would Use It?
To paraphrase the American Marketing Association (AMA), branding is creating one or more “designs, names, signs, symbols, or terms as an identity for your goods and services, thereby setting them apart from the competition. The purpose of branding is not, however, to encourage your target market to see your products or services as the best among a variety of choices. The primary goal of branding should be to encourage your potential customers to see your products and services as the only option which makes sense—or even better, the first and only solution which comes to mind.
Branding success requires an understanding of the problems and desired solutions of those in your target market. You can develop this understanding and put this information to work for you by integrating your branding into every opportunity your company has to interact with the public. In order to rise above and stay a step ahead of the competition, it is essential that your company develops a strong brand. Time spent investing in building, defining, and refining your brand will pay dividends in customer acquisition and loyalty. Your brand is the foundational piece of your marketing strategy that will bring your customers back time and time again.
Only Company We Trust
Velocity SEO is the preferred internet marketing company of the Tri-County Chamber of Commerce. We are one of the largest chambers in the country. Velocity caught our eye offering a money back guarantee on their SEO services, something we have never seen a company do. Well after doing very effective work for us, we started referring chamber members to them. After good report after good report, they are the ONLY ones we use and trust.
Tri-County Chamber of Commerce, Dade/Broward/Palm Beach
