SEO Companies Dania
Guide to hiring powerful SEO companies Dania Beach
You may have the most expensive website in your industry, but without web traffic (visitors) to that
website, it is essentially useless. It is not just traffic that you need, but targeted traffic. A good quality
SEO service can provide relevant, consistent web traffic to your website(s). This guide will allow you, as a
non-expert, to distinguish between good and bad SEO providers. There are many of both kinds, this
guide should help you to find the good ones.
SEO needs to be implemented in a way that is effective in achieving your SEO goals and providing that all
important meaningful presence on the World Wide Web.
Quality SEO is a crucial investment when it comes to developing successful expansion and growth
Ineffective SEO implementation renders your SEO efforts wholly ineffective and a waste of your money.
6 things you need to know and understand before hiring an SEO provider:
Hiring an SEO provider should be seen as an investment in your business. You should not view it
as a business expense, but rather a business strategy and an effective way of enhancing your
business presence within your business sector. Try not to begin your search with the intention of
"buying some SEO". Hiring an SEO provider should be viewed rather as hiring an employee that
understands and cares about your business and its online objectives.
The first page of Google (or any search engine) is everything. Few people ever go to the second
page of the search results anymore. Google is so good at being a search engine that people
blindly trust Google's ability to deliver the most relevant results on the first page. Think about
how often you click through to the second page. This means that if your business is not on the
first page, it's almost as good as nowhere. The top positions on page one get the most clicks,
which decrease as you progress downwards on the page.
The 'big' keywords are not everything. It is better to be on the first page for a few smaller
keywords, than try to rank for bigger keywords and not be on the first page at all. For example,
an accountancy business in Preston may not rank for the highly competitive keyword
'accountant' (unless they have a lot of SEO budget and time to wait for rankings); but the same
business could conceivably rank highly for the keyword 'chartered accountant Preston'. A good
SEO provider should research the keywords that your business could realistically rank on page
one for and also keywords that have enough search volume to be worthwhile for your business
to try ranking for.
SEO is all about beating your competition. There is no guarantee from the search engines to say
you will be on the first page of Google if you do certain things. Put simply, SEO works like this:
The search engines have their conventions; websites that conform by giving the search engines
what they want, will find themselves achieving better search engine rankings. The only thing
standing between you and the top spots in the search rankings is your competition. Not your
actual business competitors, but your online competitors. The websites that currently have the
top spots in the search engines for your desired keywords are your online competition, and you
need to beat them out of those top spots. Some keywords will be easy to rank for, others will be
more difficult. It is only your online competition that dictates which will be the case for each
individual keyword. A good SEO provider will research the competition for each of your
keywords. Then, after the most effective keywords for your business sector have been identified
they should be implemented in accordance with point number three above.
On-page and Off-page SEO.
Search engine optimization is a complex and ever-evolving science, but in order to intelligently
interview a prospective SEO provider you need to understand that there are two main types of
SEO. On-page SEO relates to the factors on your website that affect your SEO (keywords,
usability, page headings, outbound links, internal links, etc.). Off-page SEO are the factors that
relate directly to matters outside of your website that affect the SEO of the website, such as
back links, citations, social sharing, etc. SEO providers can work on your off-page SEO fairly
easily, but if you are not willing to change on-page SEO, according to their recommendations,
you cannot blame them for lack of results. A good SEO provider will review your website and
report back about your on-page SEO, and how it can be improved. You should have your web
designer make the adjustments.(Remember he is the expert in this field).
An increase in search engine ranking is not necessarily an increase in leads and sales. All your
SEO provider can do is get your website, videos, Google Places, articles, blog posts, etc. further
up the search engine results. They cannot guarantee an increase in sales or leads, because that
factor is determined by your own sales funnel. It is not the SEO provider's job to make sure that
the extra web traffic you receive will convert to more leads or sales. Your website needs to
convert those visitors with good marketing, which is an issue for your marketing consultant to
Ensure you get the specialist SEO who knows how best to highlight the attributes of your company and
can draw attention to your products and your services in a way that really makes your business stand-
out on the worldwide web.